Opportunity Information: Apply for PDS 003 FY2024

The U.S. Embassy in Ethiopia, through its Public Diplomacy (PD) section at the U.S. Department of State, is seeking program ideas for small public engagement grants under a two-step application process. In the first step, applicants submit a brief Statement of Interest (SOI) of no more than two pages. This SOI is meant to clearly present the core program concept, the main objectives, and an estimated budget, without requiring the time and detail of a full proposal. After an initial merit review, only selected SOI applicants will be invited to submit a full proposal. Those full proposals then undergo a second merit review before final award decisions are made.

The overall purpose of the opportunity is to fund programs that strengthen cultural ties between the United States and Ethiopia and support public engagement that highlights shared values and encourages bilateral cooperation. A key requirement is that every proposed project must include a clear American element. This could be a U.S. cultural component or a substantive connection to U.S. experts, organizations, or institutions, and it should be designed to increase understanding of U.S. policies, values, and perspectives in Ethiopia. The Embassy lists illustrative program models such as academic or professional lectures and seminars, speaker programs, artistic and cultural workshops or performances, exhibitions, initiatives led by alumni of U.S.-government sponsored exchange programs, partnership-building between Ethiopian and U.S. universities or organizations (including businesses), and media training activities.

The Notice of Funding Opportunity frames priority themes where PD Ethiopia is particularly interested in receiving ideas. These include supporting Ethiopia's economic and political reforms (including civil society, democracy and governance efforts, and election-related processes), improving information literacy so media professionals, educators, and the public can better identify reliable sources and recognize misinformation and disinformation, promoting economic growth through entrepreneurship and innovation (including education related to Science, Technology, Engineering, Arts, and Mathematics, or STEAM), and engaging emerging or under-represented groups such as youth, women, and persons with disabilities through leadership, education, English language, and cultural programming. Additional priority areas include promoting tolerance and peace with a focus on reintegration and reincorporation of internally displaced persons (IDPs), encouraging fair and peaceful elections, strengthening leadership and civic engagement, and advancing sustainable environmental policies.

The opportunity also clearly outlines what it will not fund. Ineligible activities include partisan political programming, charitable or development assistance, construction, programs that support specific religious activities, fundraising campaigns, lobbying for specific legislation or government programs, scientific research, projects mainly intended to grow or build the applicant organization itself rather than deliver a public diplomacy program, and proposals that duplicate existing programs. In other words, the Embassy is looking for distinct, public-facing engagement projects aligned with public diplomacy goals, rather than humanitarian aid, infrastructure, political campaigning, or institutional capacity-building for its own sake.

Eligible applicants include U.S. and Ethiopian registered nonprofit organizations (including think tanks and civil society organizations) with relevant programming experience, as well as nonprofit or governmental educational institutions. Individuals can apply, but the Embassy indicates a preference for registered organizations and educational institutions that can demonstrate a strong track record of successful programming. For-profit and commercial entities are not eligible, including for-profit media organizations.

From the opportunity details provided, the funding instrument is a grant under CFDA 19.040, with an award ceiling of $100,000 and an expectation of about six awards. The funding opportunity number is PDS 003 FY2024, released January 16, 2024, with an original closing date of February 29, 2024. The central takeaway is that applicants should start by crafting a focused, well-justified two-page SOI that presents a compelling public diplomacy concept, clearly ties it to U.S.-Ethiopian engagement and at least one priority theme, and includes a realistic high-level budget estimate that can later be expanded into a full proposal if invited.

  • The U.S. Mission to Ethiopia in the other sector is offering a public funding opportunity titled "U.S. Embassy Ethiopia PD Request for Statement of Interest" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2024-01-16.
  • Applicants must submit their applications by 2024-02-29. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 6 candidate(s).
  • Eligible applicants include: Others.
Apply for PDS 003 FY2024

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